With 2025 underway, we’re excited to share our company theme for the year…NBS Roots! With a focus on tradition, team, and growth, this theme embodies the foundation and core values that have shaped our company and will continue to guide us moving forward.
Tradition has supported us every step of the way through each challenge, milestone, and success. It’s a reminder of where we’ve come from, the lessons we’ve learned, and the principles that keep us grounded. By honoring our traditions, we ensure that our legacy continues to influence and inspire our future. We will focus on reconnecting to our company’s traditions and core values, while also celebrating our team members’ unique traditions at home.
Team is at the heart of everything we do. Much like the roots of a tree that support one another, our success relies on the contributions of every individual. This year, we’re reaffirming the importance of working together, celebrating our diverse strengths, and fostering a culture of unity.
Growth is the natural outcome when tradition and team are nurtured. While our roots are strong and our traditions remain intact, we will continue to expand, innovate, and reach new heights. This theme serves as a reminder that growth isn’t just about moving forward – it’s about growing deeper, learning, and evolving together. We will continue to grow as a company, welcoming new people to our team, adding new segments of business, and utilizing new tools and technology, while supporting each individual’s personal and professional growth.
“As we are just one year into our new ownership, we want to really reflect on, honor, and leverage the aspects of NBS ‘roots’ that have helped us grow and be successful for the past several decades,” explained Heather Lanier, President of NBS. “The rich history of NBS is a place to look to, learn from, and build on to continue to take us forward as times, technologies, and client needs change. Our core and our foundation remain strong and we want to utilize these principles to our advantage as we build a future for NBS.”
We have already begun reconnecting with our roots this year, as we returned to Disney World as an entire company for the fifth time in 20 years. This has become a cherished tradition that reinforces our team’s commitment to delivering an exceptional client experience. During our time at Disney World this month, we had the opportunity to immerse ourselves in Disney’s renowned approach, and we are excited to bring these valuable insights back to our own organization.
More ways we plan to celebrate this theme in 2025:
We look forward to seeing the amazing impact that getting back to our roots will have on our people, our work, and our communities. Here’s to a year of growth, connection, and celebrating what makes us strong – our roots!
