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Detroit, MI
40,000 sq/ft


CarbonLight LED Video Wall by Planar
Pendant speakers by JBL
ClickShare wireless presentation by Barco
Digital wireless microphones by Shure
Control system by Crestron
Intercom system by Clear-Com

DTE Energy

A Vibrant Public Space Reimagined for Business

Among the great new ideas in commercial building design is one that is centuries old: namely the town square. In Detroit, DTE Energy has created a dynamic, multipurpose gathering place with great appeal.

The 40,000-square-foot, glass-enclosed Town Square is striking for its scale and flood of natural light. It serves as a work café, a meeting space and reception hall to host events. To support this broad range of activities DTE engaged NBS Audiovisual Solutions to create a presentation system appropriate for this massive space. The centerpiece is an impressive LED video wall spanning 25 feet across. NBS designed a system that overcomes the abundance of ambient light and displays vivid, high-def images. Bezel-less, side-by-side monitors also create an impactful, seamless look.

The video wall can present content from a variety of sources including a cable TV feed, digital signage feed, or a wireless connection from a laptop or tablet. There are live production capabilities too. The system supports a multi-camera feed and multiple presentation sources for live events.

Timothy Brown, Multimedia Supervisor for DTE Energy praised the new system. “The equipment update is a huge improvement. The new LED wall has made a significant difference. Since this room is 90 percent glass the brightness and sharpness of the video looks amazing day or night.” According to Brown the new distributed sound system with ceiling-mounted speakers “has also improved the overall sound in the room.”

As a place to meet, present , and socialize, DTE’s Town Square is a brilliant strategy for engagement. Supporting those efforts required AV technology equal to this grand space. Now the town square has been reimagined for business with impressive results.

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