To attract and retain great employees, companies need to create a culture of trust + communication + inspiration and purpose that unlocks human potential and gives people a powerful reason “why” they choose to work there.

Join NBS and Steelcase in the historic Madison Building for a dynamic presentation led by Stephen Shedletzky, Chief of Staff with Simon Sinek’s team at “Start With Why”. Stephen will be speaking about leadership behaviors, creating a trusting work environment, and addressing generational gaps that will help you build a meaningful corporate culture. And you can catch the Yankees vs. Tigers from the rooftop patio.

The Madison is a close walk from the Z Park garage.

You won’t want to miss this event!

Hosted by:

NBS Steelcase Logo

Thank you for your interest in this event, but space is now full.

If you would like to be placed on our wait list, please contact Megan Robinson at mrobinson@yournbs.com and we will notify if space becomes available.

4:30 PM – 5:30 PM

Networking reception in the Loft with light hors d’oeuvres and drinks

5:30 PM – 7:00 PM

Presentation by Stephen Shedletzky in the Auditorium

7:00 PM – 9:30 PM

Strolling dinner, drinks and dessert on the Roof Top overlooking Comerica Park. Watch the Detroit Tigers take on the New York Yankees.


Why@Work is a 90-mintute presentation (talk and question & answer session) led by Stephen Shedletzky. It covers the following topics:

Start With Why
Any person or organization can explain WHAT they do, some can explain HOW they are different or better than others, but very few can clearly articulate WHY. WHY is not about money or profit — those are results. WHY is the thing that inspires us and inspires those around us. 

Examples like Martin Luther King, Jr. and the Wright Brothers prove that great leaders think, act, and communicate in the exact same way — and it’s the complete opposite of what everyone else does. The Golden Circle is a framework upon which organizations can be built, movements can be lead and people can be inspired. And it all starts with WHY. 

How Great Teams & Organizations Pull Together
Starting with WHY is exactly that, a place to start. A purpose driven company without a thriving and healthy culture will never have its desired impact. It’s the combination of The Golden Circle and The Circle of Safety that allows an organization, over the long term, to stay inspired while outperforming and outlasting the competition.

The Millennial Question
Ask a Millennial what is important for them at work and most will confidently state, “I want to make an impact.” Then why do most all Millennials hop from job to job?

By 2025, Millennials will make up 75% of the global workforce. They are a generation that has mostly baffled their superiors. The popular headlines state that Millennials are unleadable and self-entitled.

What’s interesting is Millennials are not so different than the generations that have come before them. They want what every other generation wants — to feel that they matter, that their work matters and that they are contributing to something bigger than themselves.

This section of the talk will focus on the significant societal forces that have led us, and Millennials, to where we are today. It will highlight how a clear purpose, strong culture and empathy can take us all a very long way.

After the presentation, there will be a Q&A session, which will be followed by networking reception.

Stephen Shedletzky

Leadership + Start With Why Facilitator

Stephen supports leaders to create environments where their people feel inspired to go to work, feel safe and valued while they are there, and return home at the end of each day fulfilled by the work they do. In his engaging and dynamic style, Stephen speaks, leads workshops and coaches leaders and organizations to discover, articulate and live their WHY.

We have a crisis of leadership. The vast majority of people all over the world do not love the work they do. When we do not feel cared for, we are all the more likely not to care for others.

By 2025, 75% of the workforce will be millennials – a generation that is grossly misunderstood and misled. As a millennial, Stephen shares what he has learned and experienced to help leaders of millennials and millennials themselves come together to discuss the future of the workforce, challenge assumptions and empathize with one another.

As Chief of Staff with Simon Sinek’s team at Start With Why, Stephen not only shares the message to inspire others, he plays a key internal role leading culture, product development, and communication initiatives to ensure the Start With Why team brings the Why to life from the inside out. He also co-hosts and co-produces the Start With Why Podcast, downloaded in over 180 countries.

Stephen graduated from the Richard Ivey School of Business with an HBA, focusing on leadership, communication and strategy. He has received leadership and coaching training from the Coaches Training Institute. Stephen travels all over the world and has worked with clients in industries ranging from education, aerospace, banking, healthcare, consumer products, hospitality, law enforcement, government and real estate. Stephen lives in Toronto, Canada with his wife and daughter.

Count Me In

Space is limited, reserve you spot today!

To RSVP for Why@Work, please complete and submit the following form.

  • Simon Sinek speaks to the concept of "Starting With Why", inspiring others to communicate and act from the inside out (Why, How then What).

    We would love to know why you do what you do. Please share a word or phrase that describes your passion, cause or belief at work.